Author: geeferns

The emergence of big data, technological advancements, and data science approaches have dramatically transformed industries like retail, finance, and travel. The Life Sciences industry is no exception. Companies in the... Read More

What is driving pharma to the cloud? Sure, it is value-driven, geared to consumers, specifically patients, who take active roles in their health care and want information at their fingertips... Read More

Clinical trials can be both costly and time consuming, but there are solutions that can help lower costs and create efficiencies. This article provides insights and tips that are sure... Read More

The pharmaceutical industry is a key player in advancing patient care. Through their development of novel diagnostics and therapeutics, physicians and other medical professionals are able to detect and treat... Read More

In the not-too-distant past, push-and-pull marketing strategies were strictly the domain of logistics and supply chain management professionals. However, somewhere along the way, those terms changed course and became popular... Read More

Pharma marketing, simply put, is the strategies and tactics employed by pharma companies to promote and sell their products. This form of marketing focuses on medications and medical services, targeting... Read More

5 Ways To Drive Rx With Pharma Cloud Computing

Pharma companies have begun to realize that to stay competitive, they can no longer afford to conduct their business with traditional methods. A one-size-fits-all sales strategy no longer works! Pricing pressures... Read More