Effective Strategies for Attracting and Converting Website Visitors with Lead Magnets

As a business owner or marketer, you know that getting traffic to your website is only half the battle. The other half is converting those visitors into leads and customers. One effective way to do that is by using lead magnets. In this article, we'll discuss what lead magnets are, how they work, and 5 effective strategies for using lead magnets to attract and convert website visitors.