Fusion Kebab Trends in Indian Franchising

Kebabs, once confined to traditional Mughlai or North Indian menus, are undergoing a flavorful transformation through fusion trends in the Indian franchising space. Blending global formats with local spices, fusion kebabs appeal to a younger, experimental audience—making them a hit in modern food franchises.

What is Fusion Kebab?
Fusion kebabs combine authentic Indian tandoori or grilled meats with international ingredients, wraps, and sauces. Think:

Peri-Peri Chicken Seekh Rolls

Tandoori Paneer Quesadillas

Kebab Burgers with Mint Mayo

BBQ Chicken Tikka Tacos

These menu innovations attract urban millennials who crave variety while still enjoying familiar flavors.

Popular Franchise Examples:

Kebabs & Curries Co. blends Indian kebabs with fast-casual dining.

Rolls & Bowls, Faasos, and Biryani Blues offer kebab-based wraps and bowls with fusion sauces.

The Kebab Xpress specializes in Indian-American mashups like kebab sliders and grilled platters.

Why It Works:

Convenient formats (rolls, wraps, bowls) perfect for delivery and takeaway

High customization and visual appeal for social media

Broader reach by catering to both vegetarian and non-vegetarian audiences

Better unit economics with kebabs offering high margins due to affordable ingredients and fast prep time

Future of Fusion Kebabs:
With evolving palates and rising demand for premium street food, fusion kebabs are well-positioned to dominate the Indian QSR market—especially in malls, tech parks, and delivery-first formats.