Saraf Furniture was one of the first few furniture retailers to enter the organised sector through mobile applications. To keep up with the market, Raghunandan didn’t stop at the quality aspect but, provided incentives like lifetime termite resistant warranty, PAN India delivery and easy financing options to lure in his audience. As a step to disrupt the apprehensions that come with an online marketplace's intangibility, he forayed into brick and mortar stores, opening outlets in Bangalore, Hyderabad, Delhi, Surat along with the original one in Sardarshahar, Rajasthan. visit us: https://www.livemint.com/brand-post/know-the-journey-of-this-entrepreneur-making-saraf-furniture-a-national-brand-11635333202347.html