Pearson BTEC International Level 3 Extended Diploma in Marketing

Developed in collaboration with industry and higher‑education experts, the curriculum balances theory with hands-on experience. Key learning areas include:

Fundamentals of marketing strategy and market research

Branding, advertising, and campaign planning

Digital marketing techniques and customer communications

Customer loyalty, behaviour, and relationship management

Organizing and running marketing events

Understanding international marketing dynamics

Communication, teamwork, and analytical thinking skills
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🎯 Assessment Style
All modules are coursework-based. Students engage in practical projects, presentations, written assignments, and simulated marketing scenarios. There are no formal exams, reinforcing the vocational and applied nature of the course .

📈 Career & Academic Pathways
Graduates can directly enter roles such as:

Marketing executive or assistant

Digital marketing specialist

Brand or product coordinator

Market research analyst

Event and promotions coordinator

Alternatively, this diploma provides a strong foundation for higher education in marketing, business, or related fields, with progression into degree programmes worldwide