Ishq e Aatish" novel is very popular because it beautifully captures the essence of intense love, sacrifice, and the complexities of relationships. The story is set in Punjab, Pakistan, which adds a cultural richness to the narrative. Readers are drawn to the emotional depth of the characters and the way their love is tested by societal pressures and family expectations. The novel takes readers on a rollercoaster of emotions, making them laugh, cry, and reflect on the power of true devotion. Sadia Rajpoot's storytelling skills and her ability to create relatable characters have made "Ishq Aatish" a beloved and widely read novel. It's definitely worth checking out if you enjoy emotional and captivating stories.