Performance marketers are being reduced as a result of advancements in Alternate Intelligence (AI).

Autonomous systems will perform the functions traditionally performed by marketing professionals. Systems have the ability to perform what humans at times, physically could not accomplish. As a result of the success of these systems, businesses have determined that they need fewer staff when compared to their previous methods of operation.

For individuals affected by this transition, it will be advantageous for you to transition into the role of an AI Performance Architect. This is a growth position and will come at a much higher salary than professional positions are currently paying.

Both individuals currently enrolled in school and performance marketers will be able to make this transition through implementing the appropriate educational and development resources. An example of a development resource is Kikai Learn. Kikai Learn provides educational roadmaps with live projects that will instruct students on how to establish and improve the quality of autonomous performance marketing systems.

Do not wait until there are mass performance marketer layoffs to begin your career transition; by then, it may be more difficult than it would be if you had prepared before there were layoffs. Start building on your skills related to Artificial Intelligence while you still have a job.